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    Updated primary logo for the NBA's Charlotte Hornets.
In 2014–15, the Hornets name returns to the NBA when owner Michael Jordan’s Charlotte Bobcats adopt the moniker synonymous with basketball in Charlotte. I was approached by Nike’s Brand Jordan group to develop a new primary logo for the team. Working with collaborators Rare Design and David Iglesias, I created a range of hornet icons which strived to balance an approachable, team-sports look with the simplicity and fierce aura of the Jordan Brand aesthetic. The resulting primary brandmark was then refined and translated into a broad range of secondary marks for the wide variety of team applications.

Design: Darrin Crescenzi, Rare Design
Creative Direction: Keith Crawford, Jordan Brand