When I co-founded this WordPress theme development company, we decided to call it “Cheesecake Blogs”. Due to copyright issues, we decided to do a play on the name: as our main target were brazilian residents / portuguese speaking people, the “x” in this language is read as “cheese” (“xis”) and it is commonly used in words such as “X Burguer” (“cheese burguer”) – therefore, the company is spelled “xCake” and reads “cheesecake”.

To reflect this, I designed our logo based on a cheesecake. It is one of my best known projects and can be found on all the websites we’ve designed while working under this company and, even after my departure in 2012, still remains.