xCake Logo

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  • xCake Logo
    Logo for WordPress development company xCakeBlogs (currently "xCake")
  • When I co-founded this WordPress theme development company, we decided to call it “Cheesecake Blogs”. Due to copyright issues, we decided to do a play on the name: as our main target were brazilian residents / portuguese speaking people, the “x” in this language is read as “cheese” (“xis”) and it is commonly used in words such as “X Burguer” (“cheese burguer”) – therefore, the company is spelled “xCake” and reads “cheesecake”.

    To reflect this, I designed our logo based on a cheesecake. It is one of my best known projects and can be found on all the websites we’ve designed while working under this company and, even after my departure in 2012, still remains.
  • Full 3D version
  • Black and white / monochrome version.