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Amnesty International Control Arms - University Level 2 Self Initiated Major Project
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University, Level 2 Self Initiated Major
Idea: The billboard image of the world is made of red stickers shaped like weapons, so the consumer can physically remove the weapon from the world and dispose of. Once the sticker has been removed you are left with a white shape to show peace and uncorrupt space. The colour red is to conotate corruption, blood and to keep consistant to the Control Arms brand. The idea of the interactivity of removing the stickers is so the consumer actually plays a role in the process of removing the currupt arms trade.