Add to Collection
Tools Used

Tools

About

About

The redesign process for the outdated website was driven by two main aspects: emphasizing diversity without creating noise or clutter, and simpli… Read More
The redesign process for the outdated website was driven by two main aspects: emphasizing diversity without creating noise or clutter, and simplifying the shopping process even on mobile devices. Our first task was to refresh the visual identity: we started by substituting the old and worn burgundy for a fresh, new and vivid red color. After that we introduced the Gotham font to get some flexibility for our leads. Read Less
Published: