They mapped the folk music of cultural landscapes and communities. In the 21st century, we had a much easier task on our hands, involving the public throughout the country in the process. Each city - even your city - has characteristic sounds: from the sounds of bells to the low buzz of residential estates or the noises coming from the club on the corner.
We called upon Vodafone's country-wide 3G coverage for help.
He travelled throughout the country himself, searching for unique sounds.
Depending on volume, we selected a color, an intensity and with polar coordinates, we destorted this into a round-shaped visual. This unique sound visualisation was then drawn onto Hungary's map in 3D.
With this visualization, we were also symbolizing the country's 3G coverage. Symbol sizes were adjusted in accordance with population density. The first sound player also sent a png spectrum to backend.
This image could be reused later on as a cache.
This was followed by Yonderboi's live act, which was streamed on Ustream in real time.
without whom this complex campaign could not have been born.
Music: Laszlo 'Yonderboi' Fogarasi
Digital Agency: Mito
Art Director: Peter 'rozmy' Polgar
Actionscript Coder: Andras Wetzel
Graphic Designer: Levente Bezzegh
Creative Director: Balázs Pőcze
Copywriter: Gergely Marosi
Frontend Developer: Andras Matzon, Levente Király
Backend programmer: Csaba Nemecsko
Technical Project Manager: Szabolcs Bobor
Online documentary: Umbrella
Director: Luka Kostil
Producer: Zoltan Hidvegi, Miklos Kazmer
Line Producer: Nikoletta Fehér
D.O.P: Attila Dobos
Editor: Daniel Szabó
TVC Agency: TeamRed
Copywriter: Anabela Vaskova
Art Director: Viktor Uhrin
Creative Director: Zoltán Istvánffy
Director: Danila Kostil
D.O.P.: Gabor Garai
Editor: David Jancso
Colorist: Adam Vandor
Stylist: Heni Kiss
Make-up: Natasha Kovalik
Hair: Krisztian Berki
Production manager: Eszter Fixek
Production: Movie Bar
Event agency: UP Advertising
Broadcast Programming: Proud