DAILIES TOTAL1® Challenge 2019
After the successes of previous challenge campaigns, an increased budget allowed development into influencer partnership with @emshelx. Continuing with audience insight, this was a sushi-making challenge at @yukiskitchen.
@emshelx Social Posts
A series of static images and stories were posted by @emshelx on her own channels.
DAILIES TOTAL1® Channel Assets
Three varied edits were tested in dark-posted ad space, with the most successful published on Facebook and Instagram timelines.
Results
CLICK THROUGH RATE
Industry Standard: 0.9%
Campaign CTR: 9.4%
