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Post Office Brand Campaign
Post Office 
ATL Brand Campaign
Repositioning the Post Office as more than just post. A series of six ads run in the Midlands and London and South East for four weeks, including press, cinema, TV on demand (ITV, All4Player), YouTube, Radio and Social.
Cinema, Video on Demand, YouTube, Social
Cinema, Video on Demand, YouTube, Social
Video on Demand, YouTube, Social
Radio ad
Metro Cover Wraps
Results
66%
of people who saw the campaign changed their mind about Post Office

I no longer think of post office as somewhere to buy a stamp and post a letter. I’m impressed with what it can offer in terms of services.
I think I can use them for a lot more than what I thought. I will go there for some of my banking needs instead of going to town.
Behind the scenes
A sample of props and costumes organised for the production

See how Post Office introduced the campaign to their staff

Post Office Brand Campaign
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18
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Published:

Post Office Brand Campaign

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18
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Published: