ATL Brand Campaign
Repositioning the Post Office as more than just post. A series of six ads run in the Midlands and London and South East for four weeks, including press, cinema, TV on demand (ITV, All4Player), YouTube, Radio and Social.
of people who saw the campaign changed their mind about Post Office
I no longer think of post office as somewhere to buy a stamp and post a letter. I’m impressed with what it can offer in terms of services.
I think I can use them for a lot more than what I thought. I will go there for some of my banking needs instead of going to town.
Behind the scenes
See how Post Office introduced the campaign to their staff