Got the urge?
Development of a campaign platform 'Got the urge?' for the Emerge range of drinks, including B2C social strategy and content creation, and B2B trade show executions.
Art direction of two different look and feels for the two drink categories - Energy (left) and Isotonic (right) - for the flexibility to hyper target separate audiences on social.
Content strategy and creative direction focusing on the two key audiences across Facebook and Instagram. Primarily using flexible low-fi video to play into British humour - particularly during lock-down.
Audience Test + Learn
Ongoing exploration of content types for Isotonic and Energy drink audiences using alternating dark and on-feed posting to ensure a balance across overall channels.