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Emerge Campaign and Social Strategy
Got the urge?
Development of a campaign platform 'Got the urge?' for the Emerge range of drinks, including B2C social strategy and content creation, and B2B trade show executions.
Brand worlds
Art direction of two different look and feels for the two drink categories - Energy (left) and Isotonic (right) - for the flexibility to hyper target separate audiences on social.
Social Channels
Content strategy and creative direction focusing on the two key audiences across Facebook and Instagram. Primarily using flexible low-fi video to play into British humour - particularly during lock-down.
National Fish & Chip Day - 5th June 2020
National Pizza Day - 9th February 2020. Using Instagram and Facebook polls for viewers to vote on 'Pineapple on pizza - yay or nay?'
Audience Test + Learn
Ongoing exploration of content types for Isotonic and Energy drink audiences using alternating dark and on-feed posting to ensure a balance across overall channels.
Testing two different creative executions for Valentine's Day and Daylight Savings in 2020. Isotonic (right) and Energy (left).
Results
Since January 2020

34% Increase in Reach
2000% Increase in Engagement
39% Average Engagement Rate


B2B Trade Show Adverts
View more about the higher production 'Chocolate fountain' video: here
Emerge Campaign and Social Strategy
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10
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Published:

Emerge Campaign and Social Strategy

Development of a campaign platform, brand look and feel and social strategy for the Emerge range of Energy and Isotonic drinks.
1
10
0
Published: