Creating lifestyle social channels for DAILIES TOTAL1® contact lenses.
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Lifestyle Photography
Developed as topical content for key dates relevant to the target audiences' passion points.
Stop Motion
Developed based on the success of lifestyle photography to harness the power of video.
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Product Photography
Direct product promotional photography highlighting product USPs.
USP Animation
Developed based on the success of product photography to harness the power of video.
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Aspirational Photography
Taking lifestyle photography into a higher end look and feel with location shoots.
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Results
66% Reduction in Cost Per Click
262% Increase in Click Through Rate
40% Increase in Traffic with 52% less budget
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Video Campaign
View the >> DAILIES TOTAL1® Challenge
