An Eastern European fashion collective brand and digital creation
We at Electric Brand Consultants worked on a new brand and e-store for Berhasm, an Eastern European fashion, arts and music collective.
Berhasm originates from Tbilisi, Georgia and based in Moscow, Russia. It was launched by Beso Turazashvili as a digital brand where street market fashion meets the techno culture at PFW in 2018.
Berhasm is a place where fashion, modern underground art and music meet together since none of them can exist without another. Collaboration with different artists, music labels, photographers, ifluencers and DJs is an important part of the brand. Berhasm was named as a ‘cult fashion collective’ by Dazed for its work in raising different cultural, political and social issues and expressing it all through collections and campaigns.