Agency: LOVE.
Zealot's Heart is a heady product of obsession. To cut through in a crowded category, BrewDog wanted a spirit with an identity reflecting their deep devotion to the distiller's craft. A gin by purists, for purists.
Delving into the distillation process, we discovered that this spirit is made using five times more juniper that the average gin. No fewer than 197 recipes were trialled to find the perfect blend of ingredients, with 16 other botanicals carefully selected to complement the intense juniper hit.
Bringing to life the quasi-religious fervour of BrewDog's approach, Zealot's Heart was born. Obsessive experimentation inspired our apothecary-style container, with the vivid blue glass providing a modern twist on this classic silhouette. A bottle with the boldness and intensity to match the flavour of the gin inside.
Bringing to life the quasi-religious fervour of BrewDog's approach, Zealot's Heart was born. Obsessive experimentation inspired our apothecary-style container, with the vivid blue glass providing a modern twist on this classic silhouette. A bottle with the boldness and intensity to match the flavour of the gin inside.
We commissioned the award-winning artist Steven Noble to create the label illustration. His precise, highly scratchboard style was perfect for a story of obsession. Using Steven's illustration we created a label styled like a piece of holy scripture and filled with discoverable details that allude to the meticulous distillation process.
A gin to worship.
