Agency: LOVE.
Client: SK-II
Client: SK-II
Illustrator: Luke Choice
LOVE. were challenged to create a set of limited edition designs that speak to the hearts and minds of young Asian millennials and introduce a younger, more ambitious millennial audience to the SK-II brand.
We created three limited edition bottles in collaboration with typographic artist Luke Choice. Emblazoned with bold statements of empowerment, using attitudinal language that’s dynamically different from the conventional beauty and skin-care landscape. Luke's expressive style further amplifies the no-rules individuality and confidence of the statements that sit front and centre on pack.
The bottles are almost ceramic in touch, with a tactile matte-finish coating that contrasts brilliantly with the vivid graphics.
