Illustrator: Fantasista Utamaro
LOVE. were challenged to create a set of limited edition designs that speak to the hearts and minds of young Asian millennials and introduce a younger, more ambitious millennial audience to the SK-II brand.
We created three limited edition bottles in collaboration with artist Fantasista Utamaro. Three striking designs that showcase SK-II's heritage & liquid story through Fantasista's bold, colourful manga style. Bright, expressive limited edition packaging that’s dynamically different from the conventional beauty and skin-care landscape.
The bottles are almost ceramic in touch, with a tactile matte-finish coating that contrasts brilliantly with the vivid graphics.