Agency: LOVE.
Client: Haig Club (Diageo)
Client: Haig Club (Diageo)
Haig Club collaborated with Selfridges for a special Father's Day 2017 limited edition. LOVE. were challenged to create a beautiful gift pack & in-store activation. A stylish, disruptive pack that challenges whisky category conventions & appealed to the style conscious Selfridges shopper.
We created e a beautiful metallic blue foil pack, branded with Haig Club's iconic square bottle silhouette. Available with a selection of bold, provocative messages for shoppers to choose from, allowing them to pick a gift that suited their style & personality.
