Social science students need primary sources for research. But, many students don't realize that American Psychological Association (APA) databases are available to them. This would make their lives much easier as it is the most comprehensive library of psychological science in the world, containing citations of behavioral and social science research. APA asked my agency to create a digital toolkit to help university librarians’ promote APA products to students. This toolkit would have ready-to-use social media, email, and print assets for librarians.
The elements created include: illustrations, social media copy, brochure, poster series, and the digital tooIkit. I handled the illustrations and print design for this project.
Art Direction: Alfonso Cuesta • Design: Linn Ruiz-Goubert • Design: Jaime Gonzalez • Copywriting: Raven Faux
Your All-nighter Needs to End Illustrations
Finding sources is time-consuming and stressful, leading to plenty of all-nighters.
The illustration process
We animated the illustrations for social media engagement. Some movements are obvious while others are more subtle.
Poster and Brochure
A poster and brochure accompanies each APA Database.
All of the deliverables live together in a ready-to-use digital toolkit. APA is alleviating academic librarians' workload with this easy, one-stop shop to meet their social media, print, and email needs.