Suburban Hospital has been in Bethesda for many years. My agency was challenged to create an awareness campaign that showcases who Suburban Hospital is, their affiliation to Johns Hopkins Medicine and how their state-of-the-art renovation is a renewed commitment to the community in Montgomery County.
Using the headline “World Class. Local.” captures the world class care that Johns Hopkins provides and highlights Suburban as part of the community. Adding “Your” further highlights that Suburban is a trusted and reputable hospital for all who live in the neighborhood. I took on a supporting role by creating a variety of print and web assets using our original photography and editing one of the videos.
Art Direction: Alfonso Cuesta • Strategy: Gia Bagherpour • Design: Linn Ruiz-Goubert • Design: Crisy Meschieri • Photography: Douglas Sonders • Video: Linn Ruiz-Goubert & Brian Nguyen
Inspiration for photography
We wanted to channel the excitement and vibrancy of Montgomery County while giving our images a unique treatment that sets them apart in the market place. For our photoshoots, we explored the possibilities of less expected photography, that still suggests world class medical care.
"World Class. Local." was used in Suburban Hospital corporate videos.
Behind the camera moments