Connect Montgomery (CoMo) produces up to date local news for Montgomery County, MD. Their content is published on social media channels and local tv stations. But, many local residents aren't tuning in. My agency was tasked with bringing awareness and name recognition for Connect Montgomery by engaging residents to view CoMo's channels.
My role: Create paid media video ads, design social media posts and templates, assist with design of the landing page.
Services: Social Media Strategy, Web Design, Social Media campaign, Branding, Copywriting, Video Production
Design: Jaime Gonzalez • Design: Linn Ruiz-Goubert • Art Direction: Alfonso Cuesta •
Copywriting: Raven Faux • Social Media Strategy: Gia Bagherpour
It became clear that branding inconsistency needed to be addressed. The internal name of the channels: "PEG: Public Education Government" was being used as the logo, which caused confusion. We created a new logo and a modern brand that emphasizes Connect Montgomery as the public facing identity. Bright colors make it stand out from other local news platforms.
Paid Media Campaign
We tackled awareness by creating a humorous paid media campaign on social media that laser focuses on local news. It makes seemingly mundane events newsworthy! These video ads on Facebook direct people to a landing page featuring CoMo's social channels.
We created monthly social posts to engage Montgomery County residents and provided templates for the client’s internal team so they can post using the new brand identity.
Featuring CoMo's social channels, this landing page easily guides Montgomery County residents to view their latest posts.
Results (so far)
2 % Click-Through Rate (Twice the average!) • 19 % Facebook Followers Increase
9 % Twitter Followers Increase