Visual Identity / Packaging Design
RSVP
Visual identity and packaging design developed for a new cafe in the city of Madrid. The cafe's name comes from an expression “respondez s'il vous plait”, internationally adopted to tell people that they can feel welcome. The coffee's target audience will be young and cool people, looking for the best places.
The brand should transmit the atmosphere of the cafe, with a strong and minimalist style at the same time. The color palette should be sober with a touch of color. Other essential traits for the concept were modernity and contemporaneity.
The logo icon is originated from the coffee beans' central curve, and with it, developed a pattern for stamping branded materials.
Client / RSVP boutique cafe
Project Type / Visual Identity and Packaging Design
Place / Madrid, Spain
Year / 2018
