Brand Identity
Palmer Swim
Create swimwear you can Play All Day in, with all the confidence of looking good and feeling it, too.
Initial Situation
In the very competitive bikini market, it was key to be unique. The company wanted to use its launch to build momentum and needed branding to make that a reality.
Strategy
Palm leafs traditionally used to keep yourself cold from the hot summer days, this just makes you want to lay back, grab your drink and enjoy you new bikini from Palmer Swim. Using the palm tree lead and an arch, we communicate modern, freedom and sexiness which are the 3 company pillars.
Project Type / Brand Identity
Place / Canada
Year / 2021
Result
Having a strong and different brand in their market will help make all areas of the business more effective giving them the best chance of success for their launch.
THANK YOU.
