Brand Identity
Super Workspace
Super Workspace is an office space dedicated to designers and creatives in general. The building's goal is to offer the ideal space for those who want to work in a modern and fun environment but still very functional.
The project to create Super Workspace was motivated by creativity and design. And therefore, this should be reflected in the brand identity. Besides, the brand should be dynamic, young, and powerful.
Although bold and fun, the brand should also be minimalist and elegant. All this was achieved through clean layouts and color combinations.
Client / Super Workspace
Project Type / Brand Identity
Place / Dubai, United Arab Emirates
Year / 2020
“Office design & build - we are a fitout company specialised into office projects. Our job consists in delivering creative and practical office space.”
This project is a perfect example of a brand identity that has no logo variations. However, we can apply the same signature in so many ways, bringing, thus, versatility to the brand. The Super Workspace brand identity has very bold characteristics, and this reflects in the applications. The word "SUPER" is always in focus. Either because it already has a greater weight in the font or by differentiation through colors.
The application that has the letters S and W in the background does not have a rule that limits its versatility. In other words, this combination allows variations in size and element location.
