Our main goal while working on the illustrations was to maintain the simple and straightforward visualization of certain content. We decided to create simple isometric objects with specific icons to showcase the main features and the meaning of the content on the website. Complex illustrations in our case could be overwhelming and not consistent with the rest of the brand as well as the website. That way, we tend to design clear branded illustrations that will serve as supportive elements to the copy across the website.
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Soon after the release of the website and the brand identity, Elph was acquired by Brex.
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