OFFLINE: Office branding & signalization
Concept: THE LAB
The LAB is a space that responds to different needs of the brand: receiving clients, offices, tech-laboratory for data recovery, hdd storage, student aula. Is a place for innovation and research that has to be at the same time private enough for the delicate work and welcoming and transmitting trust for the client that comes by. In such a context, to accompany the clever interior distribution design, we played with artwork printed on translucent hi-end materials or opaque ones to create both privacy or visibility where it was needed.
Facade: The LAB had to be very visible for the people that pass by walking or driving. We created a strong visual presence by using the two big windows as displays. One part is a is a block of Laby’s corporate color with the symbol in large scale and the other one is a resume of the services we give. Playing with scale allows us to create curiosity, impact and gain maximum visibility. We printed on micro-perforated vinyl: you can see the street from outside, but you can’t see inside from the street. Which results very interesting and curious for the visitor once inside the lab - element of surprise. During the night, the outside label is illuminated making it easy to read and spot “Laby - forever data”
Interior: For the interior we created a theme for the spaces, together with specific artwork.
Reception: Behind the reception desk where people are welcomed you can find the the logotype and the tagline “forever data” in 3D printed. As a client, you can only see a bit of what is happening in the private office, through a cut-out semi-transparent vinyl in the form of the symbol that covers the door between the spaces and through the glass that separates the impressive hdd storage from the waiting room. The artwork placed on this glass is inspired in the circuit of a motherboard and is aimed to create a mysterious feel about what’s happening inside “the lab”. On one of the walls we have an illuminated 3D printed large scale logotype.
Corridor: A large corridor divides the private space. On the wall to the left we created an artwork showing a sketched plan of The Lab, with the concept of every area + a manifesto and on glass separating the corridor from the working space we illustrated different hardware pieces and we played with the logo symbol scale. As on the other side we have shelves, the elements seem placed there.
Office: the director’s office has a 3D printed logotype that brings power and elegance to the space.
Alumni Aula: the alumni aula features on the white brick wall the 3d printed motivational phrase + symbol: “Research, innovate & learn everyday.Let’s make data live forever.”