The Godó Trophy 65th Edition
Concept: We say GAME, SET, MATCH in Luxury Real Estate” The space was based on drawing parallels between "the white sport" and the luxury real estate world. These two ideas, tennis and luxury real estate, seem far apart at first glance but, when you take a closer look, you realize they have many things in common. Both ask for their professionals to have a great technique control, strategy, concentration, effort and an enormous dedication. And both are an art. We also made a short concept video. Besides, even though it may look like it is an individual effort, behind every success (it doesn’t matter if it’s winning a match or finding or selling a luxury property) there’s the work of a whole team of professionals that gave it their best.
Stand Design: This time the space works as a elegand black box, as we dressed the walls in matte black mousseboard and hanged 3D printed white tennis objects: raquets, balls. This objects communicate between eachother with white dynamic lines, very sporty, that we also use to mark short phrases that explain the concept. The art gallery concept of the brand is also present here, as we show the beautiful printed pictures with a past-part-tout typical of art work. We 3D printed the “Royal Living Stamp” and placed it on the black walls under the screen tv where the movies of the properties where displayed. Situated at right side of the entrance and the new logo, 3d printed at 110cm height, looking as if it was floating ( fixed on a transparend metacrylate board) acted as a separation line and an intimacy creator from inside. The high-end design furniture is light and black, almost unseen in the space. The table held beautiful red roses and copies of the book we designed specially for living and promo materials.
Objective: quality leads: property owners, property seekers and brand awareness.
Activities: The main attraction was the book signing and rose giving away as the event was at the same time as St. Jordi one of the most important and beautiful catalan Festives. Interaction was welcome also with the magnet panels that everybody would have to choose a word inspired by the brand.
Promo materials: illustrated book with brand personalized story, corporate red St. Jordi roses with personalized stamps and event logo, invitation, leaflets with properties, homemade bio cookies with logo.
VIPs Participants: Mariona Planas, etc.
Note: The Godó event was produced before the official logotype change, so you can see the old one in all the materials.