Briefing: create a new brand and packaging for a haircare line.
Approach & Concept: by gathering information from inside, working very closely with the founders, analysing the target and researching the market we came up with a modern concept with a touch of vintage for the modern urban human, a traveler, a seeker, a “connoisseur” of the real value of things, in search for authentic experiences.
After careful research, we developed a general concept and a sub-concept for the products. Every product has its own mood, related to the lifestyle of the target. “Use your head” and “Live Authentic” are the tag-lines that go hand in hand to strengthen the message. The brand uses “real ingredients”, sustainable materials and it’s fun!