Project description/briefing: create a new brand, strategy, define productS & services, website and assets for a new company offering guided bike tours in Romania’s countryside.
Approach & solution: having the chance to work very closely with the client, a visionary entrepreneur passionate about outdoor sports, with one on one brainstorming sessions and having him participating actively in the concept creation, this project was crafted in a very customized way and in a short amount on time. Part of our research, we experienced the services first hand and we helped define and refine the brand’s offer using our discovery from the target investigation and market competition.
Naming validation: The client already had a list of possible brand names, but Bikexplore was the natural choice once making sure it’s aligned with the target: easy-to-remember, a bit “extreme sports like”, inspiring the “adventurer inside”, describing the offer, etc.
Concept: In over-digitalized times, we wanted our “bikexplores” to switch off and connect with nature, with like-minded people and discover the beauties of Romania. So once applying our methodology on brand design & strategy, we found our concept line: the brand’s mission is to create worry-free experience that would meet and surpass the expectations of the user, an experience that one would want to repeat and would remember. An experience that one will tell their beloved one’s about with enthusiasm. A story. And so the brand’s claim was created: “trails becoming stories”