Logotype, icons and key visuals:
All the visual elements of the brand are fresh and related to the Pharmaceutical/Medical Industry.
Logotype: By aligning the brand values with the key4user aspects, we developed logotype for the brand: symbol + typography. An easy-to-recognize, read and remember symbol using key concepts like dynamism and geometry that manages to capture perfectly the brand’s essence.
The color is fresh and related to the health/pharmaceutical industry.
The icons and avatars that build the visual playground are designed for the brand, creating graphic resources that share consistency and are easy to play with in order to design other communication materials. Each of the 3 services has its own avatar. Specific letterings were developed for the claim and product names.
Artworks and illustrations were created to enrich the visual territory online and specific postcards with key messages were designed for each service.