Direct Mail Animation
The Challenge
Offer the SmartRide program to Nationwide customers who are parents of teenagers, through direct mail and agent's office collateral
Offer the SmartRide program to Nationwide customers who are parents of teenagers, through direct mail and agent's office collateral
The Solution
Created a campaign based on 80s nostalgia, to appeal to parents by reminding them of the driving distractions they experienced as teens.
The Results
Nationwide saw this as a uniquely different approach for this important service. One client started telling his own 80s stories during the client presentation, proving the power of this approach
