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Joanna heads creative and design for IBM Interactive Experience across the globe with multi-disciplinary experience in advertising, design, and technology. She is a combination of big Texas ambition and New York City sophistication. Her passion and creativity has impacted some of the world’s most recognized bran… Read More
Joanna heads creative and design for IBM Interactive Experience across the globe with multi-disciplinary experience in advertising, design, and technology. She is a combination of big Texas ambition and New York City sophistication. Her passion and creativity has impacted some of the world’s most recognized brands, most recently as the design lead for the Citi Mobile App for Apple Watch™.

For two decades Joanna has led creative, design, and technology teams to produce ground-breaking ideas for organizations including MATTER, Wunderman, Digitas, BBG Worldwide, and Organic. Her portfolio includes Super Bowl-sized campaigns and game-changing digital, mobile and wearable platforms for brands such as Facebook, Nokia, Microsoft, Hershey’s, American Express, Chase, The Home Depot, Land Rover, Sephora,Warner Bros, MTV, Pepsi, JayZ and Bacardi.

Joanna was named one of Silicon Alley’s “Top 100 Rising Stars” and cited as a “marketing innovator” by Facebook, She has received many awards, including OMMA, IAC,Telly, Mixx, Webby, Cannes Lions and Tempo, as well as the coveted Jay Gondleman Award for Innovation. In 2006, Contagious Magazine cited her work for American Express as “the future of social media.”

Powered by a mission to transform customer experiences into meaningful engagements that drive growth, Joanna’s day ranges from identifying and mentoring the newest crop of artists to capturing the pulse of an ever-changing media and technology landscape. She is an avid reader, singer, painter, and movie buff. She is also a fundraiser and advocate for public school arts programs, clean water, and human rights charities. But more than all of those interests, her favorite is ‘being mom.’ Read Less
  • Global Chief Creative Officer
    IBM Interactive Experience — New York, NY, USA
  • Freelance Exec. Creative Director
    Substance — New York, NY, USA
  • Creative Director
    Critical Mass — New York, NY, USA
  • SVP, Group Creative Director
    Wunderman — NY, USA
  • VP, Interactive Creative Director
    TracyLocke — New York, NY, USA
  • VP, Assoc. Creative Director
    Digitas — New York, NY, USA
  • Design Director
    BBG Worldwide Digital — New York, NY, USA
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