Global Chief Creative Officer
Launched the global iX brand and powered it with the world’s most talented experience design talent through the openings of a global network of design studios. Created collaborative operating model uniting design subject matter expertise to IBM’s industry consulting verticals. Worked with CEOs, CMOs and CIOs of GM, Ford, John Deere, Citibank, Asia Miles, Atlanta Falcons and Boeing to craft their customer-centric innovation agendas and accelerate their digital transformation with inventive experience design and business modeling to scale and sustain their companies in a fastest changing business environment. Served on IBM’s Global Exec Women’s Council in addition to acting as public facing thought-leader with Press, Analysts and at industry events like C2 Montreal, TriBeCa Film Festival, Cannes Lions, Mobile World Congress, Makers, SxSW, World of Watson, North American International Auto Show and CES. Led the future of cognitive mobility vision, product design and go to market of an unprecedented partnership between IBM and General Motors by designing a cognitive and conversational platform, marketplace, and a sustainable business model that reinvents how people spend time in their connected cars.
Present
New York, United States
Freelance Exec. Creative Director
I drive innovation by creating digital, social and mobile platforms that connect consumers to brands like for Reebok, Sephora, Disney, CA Technologies, American Red Cross and Coca-Cola. My passion for technology and user experience fueled by behavioral insights has lead to fresh thought-leadership in the areas of location-based social media, the Future of Retailing in the post digital era and transforming brands into measurable media eco-systems.
As a Freelance ECD & Hired Gun,created campaigns and platforms for McGarryBowen / United, Verizon, Chase, Northrup Grumman, Kaplan-Thaler / Wendy’s,
March 2011
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New York, New York, United States
Creative Director
Lead creative work and teams in the New York office on Citibank Loyalty, CitiBank ThankYou Rewards and the redesign of the Citibank ATM experience.
October 2011
- April 2012
New York, New York, United States
SVP, Group Creative Director
Auspiciously drove the creative vision for Nokia, Land Rover, Abbott Nutrition, Diageo, Danon, and Nationwide Insurance. Primarily known for award-winning big ideas, mobile, digital and television leadership, cross discipline & agency integration, new business pitch wins, creative mentorship and team building skills.
February 2008
- March 2011
New York, United States
VP, Interactive Creative Director
Successfully re-built the digital discipline for this growing retail promotions agency. As the strategic and creative lead, I redeveloped the digital process, which saved clients money while increasing agency billings. I successfully introduced branded content and social media programs to Pepsi, Hershey’s, Kimberly-Clark, Nestles Dibs and Stacy’s Pita Chips, while capturing industry awards and recognition.
February 2008
- February 2011
New York, New York, United States
VP, Assoc. Creative Director
I was a creative lead for American Express’s digital & direct initiatives. Lead a team of designers, writers and information architects that created simple to complex builds for marketing campaigns and social media programs.
January 2006
- October 2006
New York, New York, United States
Design Director
Built an award winning digital agency with the help of three partners. Lead the planning and creative disciplines to deliver break through television, mobile and web branded experiences for agency clients Chase, Warner Bros, Jim Beam Brands Co., International Trucks and IBM, MTV, VH1, The Matrix Reloaded, Knob Creek, and Wilson Jones.
January 2001
- December 2005
New York, New York, United States