Generate social buzz for Camacho Cigars’ free cigar offer to increase awareness and drive registration.
Fernando, “The Cigar Genius,” is an unbranded social media personality who taunted Camacho and entertained cigar smokers with a limitless supply of bad advice about cigars.
Fernando netted more than 18,000 Facebook “likes,” generating an engagement rate of more than
75% and expanding Camacho’s viral reach to over 1 million views, all of which helped to quadruple
the company’s original sign-up goal.