Apparel and product graphics application guide for licensing based on Jeep’s brand positioning and rich heritage.
Jeep has a well-established lifestyle licensing program, and their “Take the Road Less Traveled” positioning was right up our alley. The challenge was that the licensees around the world were inconsistent in how they applied the brand. So the product would merchandise better, we developed a graphic application style guide that showed how to integrate the logo, as well as trend-driven art collections with unified designs and prints. We also developed a design latitude for a consistent presentation of the Jeep name. Now the individual licensees can truly apply the brand with harmony and style.
