Brand vision presentation with an apparel and accessory style guide for the most powerful brand in adult entertainment.
Hustler has been making headlines for forty years, dominating all facets of adult entertainment. Working with Sharper, LFP Product Licensing's agent, we focused on the brand's essence and attitude to create a positioning and product vision presentation that redefines Hustler for a broader market. We then went to work on packaging, as well as a full line of trend-driven creative assets. The final result was an all-new consumer products program which embodies, targets, and celebrates the nonconformist risk taker in us all. As Larry Flynt would say, “Relax, it’s just sex."