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    Redefined lifestyle brand vision and apparel and accessory brand style guide for the most powerful brand in adult entertainment. Relax it’s just… Read More
    Redefined lifestyle brand vision and apparel and accessory brand style guide for the most powerful brand in adult entertainment. Relax it’s just sex. That’s been Larry Flynt’s and Hustler’s motto since 1974. He has always symbolized rebellion and free speech. Hustler has been making headlines for forty years, dominating all facets of adult entertainment. We focused on that essence and attitude to create positioning and product vision presentation for Hustler and LFP Product Licensing’s agent Sharper. We then went to work on a full line of trend driven creative assets and packaging for the consumer products program. From the man cave to the nightclub to the bedroom, the new collection of branded apparel and products embody, target and celebrate the nonconformist risk taker in us all. Read Less
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Brand vision presentation with an apparel and accessory style guide for the most powerful brand in adult entertainment.
 
Hustler has been making headlines for forty years, dominating all facets of adult entertainment. Working with Sharper, LFP Product Licensing's agent, we focused on the brand's essence and attitude to create a positioning and product vision presentation that redefines Hustler for a broader market. We then went to work on packaging, as well as a full line of trend-driven creative assets. The final result was an all-new consumer products program which embodies, targets, and celebrates the nonconformist risk taker in us all. As Larry Flynt would say, “Relax, it’s just sex."