Trend-driven graphic asset packages focusing on men, women, and children for A&E's Duck Dynasty consumer products program.
After turning their hit reality show Duck Dynasty into a 400 million dollar merchandising business, A&E and their licensing agency, Brandgenuity, called on us to help fuel the creative fire. To broaden consumer appeal, we focused on collections for men, women, and children. Our creative was inspired by the show's characters, combining their offbeat dialogue with the latest graphic trends. We even created animated versions of the characters for children. Let's just say that developing these asset booster collections made us “Happy, happy, happy.”
