Naming, interface design, as well as opening and closing animations for Sprout's mobile tablet.
Kids want the same mobile devices we have, and so Big Tent, Sprout’s licensing agent, eMatic, the product manufacturer, and Walmart developed a children's tablet loaded with content from the Sprout Channel. We started by creating a landing screen to give eMatic a clear graphic direction. The next step was the tablet naming process. All Sprout employees took part in a naming contest, which yielded over 250 names. The top twenty-five were tested with the Sprout audience, and based on their feedback, we generated even more names and logo treatments. The final three were designed and presented to Walmart.
After the name Sprout Cubby was approved, we produced the opening and closing animations along with a landing page concept featuring all of the channel's characters – no easy task, considering each character is featured in a different style.
