Comprehensive style guide and web-based style guide portal for NBCUniversal's preschool network consumer products program.
It was a pleasure to be part of the team that launched Sprout's consumer products program. We began by developing a packaging system which reflected the channel's “morning, noon, and night” on-air graphic identity, as well as character art for Chica and Star. Once Big Tent came aboard, Sprout’s licensing agent, we modified our creative strategy, shifting focus from the characters to Sprout's essence and core values. We created product concepts in targeted categories, giving direction to licensees on how to incorporate Sprout’s essence and core values in further development. Once complete, the new packaging system was consumer-tested with Sprout moms, and came through with flying colors. The client used our proprietary online asset management system to present the style guide to their partners, keeping us involved through the entire process.
