Sony wanted to increase awareness about their nav-u portable navigationdevice - but they also wanted to reach out beyond those who may alreadyhave been familiar with such devices.

Their goal was to break down pretenses and reveal where these devices can takeyou, inspiring businessmen and women, as well as everyday consumers.And they also wanted to gauge how much interest was actuallyout there.

I helped create two e-postcards that accomplished just that - a two-way dialogue that spoke directly to each segment while offering a chance for the recipient to speak back through a simple poll.