Saemor Capital is a quantitative fund management firm that has taken quantitative investment to a new level.
With their game-changing approach, the firm has witnessed notable returns that have surpassed market trends.
Wishing to break out of the academic, 'geek' mold that is usually associated with quantitative investing, Saemor asked for help in defining their brand messages to help increase their brand recognition.
These messages were subsequently used for print adverts placed in trade magazines - with the goal of standing out from the crowded adverts of their peers with simple, clean, east-to-grasp concepts.
With their game-changing approach, the firm has witnessed notable returns that have surpassed market trends.
Wishing to break out of the academic, 'geek' mold that is usually associated with quantitative investing, Saemor asked for help in defining their brand messages to help increase their brand recognition.
These messages were subsequently used for print adverts placed in trade magazines - with the goal of standing out from the crowded adverts of their peers with simple, clean, east-to-grasp concepts.
General logo with brand message.
Print advert. Notice the creative way the fund name is not mentioned In order to avoid using the warning label.
This not only evokes curiosity, it also keeps the design clean.
This not only evokes curiosity, it also keeps the design clean.
1/4 page print advert naming fund, with mandatory warning label.
