'Everything but...' Online & print recruitment campaign
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    Transcreation of brand messages for on & offline recruitment campaign for boutique merchant bank Kempen & Co.
'Everything but...'
Transcreation for on & offline recruitment campaign
Kempen & Co is an international merchant bank employing dedicated, driven, serious employees who are given plenty of room to grow and take initiative - and they wanted to rebrand their recruitment efforts to reveal this. Brand Communications agency 707 created an award-winning* recruitment campaign based on the Dutch phrase 'Alles behalve...'.

However, the company wanted to reach international student interns, starters and up-and-coming specialists. Kempen & Co turned to Native Content & Communications to translate their campaign message into English copy that could be used to reach promising candidates through the web, print and other communications material.

The result? A very pleased client who was able to selectively recruit from a broader group of unique and promising candidates.

*Honorable Mention: 2008 CEA awards
Website, 'Working at' section.
Website, 'Working at' section, 'Who we are looking for' sub-section.

Website, 'Working at' section, personal development sub-section.
Print ad, starter recruitment campaign.
Body text:
Game for a career in Bokerage? It begins at Kempen & Co - as a Trader, Analyst or Sales Account Manager. We are one of the leading brokerage firms in Europe. And we've been generating winners since 1903. With challenging positions in fixed income, equities & derivatives for driven people who are on their way to becoming the best in their field. At Kempen & Co, we foster and reward thinkers and doers. So when one single event somewhere in the world throws the market a fastball, a dynamic Securities team can swing back with even stronger, swifter impact. The exact same service our clients have been enjoying since the beginning.

Are you our new star player? Call our Recruitment department at +31 (0)20-348 95 05 to learn about our starter positions, or go to our website. Everything you can expect from a Merchant Bank. www.kempen.nl
Print advert, student internship campaign.