Sony Ericsson In-Car Accessories
Lead Concept & Copywriting
Lead Concept & Copywriting
I lead concepting and drafted all copy for this online campaign, which allowed users to experience the ease of SE in-car accessories.
The site visitor is led through a highly interactive 'choose your own adventure' type of journey that places control in his/her own hands through a series of choices.
The user could choose one of two journeys: a road trip or a business trip, including scripted dialogue.
A pleasurable experience that exemplifies how Sony Ericsson's in-car accessories can take the burden off of the passengers - turning a business trip into a success story and a road trip into an experience never to forget.
The site visitor is led through a highly interactive 'choose your own adventure' type of journey that places control in his/her own hands through a series of choices.
The user could choose one of two journeys: a road trip or a business trip, including scripted dialogue.
A pleasurable experience that exemplifies how Sony Ericsson's in-car accessories can take the burden off of the passengers - turning a business trip into a success story and a road trip into an experience never to forget.
SonyEricsson.com homepage banner, directing to campaign site.
SonyEricsson.com 'Now Showing' campaign hub leading to campaign.
