TIMBERLAND RADFORD mixed media advertising campaign
LET'S FLEX THE YELLOW BOOT’S LEGACY WITH A GREAT LEAP INTO THE FUTURE.
HERITAGE AND HI-TECH COME TOGETHER WITH THE PERFECT BALANCE - 532 grams
THE SENSORFLEX TECHNOLOGY TRANSFORMS THE ICONIC BOOTS
INTO THE PERFECT CHOICE FOR THE URBAN JUNGLE.
This shooting was realized in two abandoned iconic buildings based in Italy
"Palazzo del Lavoro and Torino Esposizioni" designed by he Italian engineer
and architect Pierluigi Nervi. He was awarded Gold Medals by the Institution of Structural Engineers in the UK, the American Institute of Architects (AIA Gold Medal 1964).
Here down below you can see our journey lost in these urban jungle treasures
shooting the new Timberland Radford.
Credits:
Sr Brand and Communication Manager: Gianluca Bersezio at Timberland
Sr Marketing Manager: Martina DeBiasi at Timberland
Produced by 515 creative shop
Concept and Creative direction: Gilda Scaglioni and Luca Pilutza at 515
Pictures: David Wallace Photography
graphic design & tuning: Sarah Podestani, Claudio Mezzo, at 515
production manager: Eleonora Gallo at 515
Thank you for reading.
Luca Pilutza
