The architecture of a launch full of joy.
When Ducati launched the ‘Custom Rumble’ project, a worldwide custom motorcycle build-off based on the Scrambler Ducati, where the winner is chosen by public vote, 515 was engaged to solve the creative problem for that launch.
First of all we created a concept to drive the all idea. Because the Custom Rumble WHY is all about joy, creativity and handmade stuff in a garage, we did it old school. We chose the concept "handmade with joy". Everything must be executed by hands. Following the Scrambler key colors, black and yellow, a rough grip tape font, a freaky logotype and a fancy 30 seconds anime movie, made with more than 500 pencil drawings.
Everything was spread through social media platforms and Ducati websites.
brand director: Claudio De Angeli at Scrambler Ducati
product manager: Rocco Canosa at Scrambler Ducati
produced by 515 creative shop
accounting: Riccardo Giacobini at 515
startegy & creative direction: Luca Pilutza at 515
font designer: Gilda at 515
logo and anime: George Boutall at Evergreen design house
Thank you for reading.