Badan Ekonomi Kreatif Indonesia (BEKRAF)
Indonesian Agency for Creative Economy
Formed in response to the 2015 Presidential Decree, BEKRAF is a non-ministerial government institution responsible for matters concerning 16 subsectors of creative economy, including graphic design. Bekraf aims to be Indonesia’s unconventional face of national economy, yet still maintain to show its rich cultural background. For the logo, we packed the 16 subsectors as a symbol of spark, which represents an idea, the base for every creative movement. The spark also resembles the petals of tanjung flower that is used widely in traditional ceremonies. To support its operations, we created a set of custom typeface, ID cards, memo, corporate file holder, presentation templates, and banner templates.