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OTELO VODAFONE - CHEAP CHEAP / BIRD CAGE The corporate design of this global provider of prepaid telecommunication services communicates its bra… Read More
OTELO VODAFONE - CHEAP CHEAP / BIRD CAGE The corporate design of this global provider of prepaid telecommunication services communicates its brand value in an attention-getting, inventive and simple manner. The comic-like illustration of a bird, the Cheapmatz, serves as a key-visual and is intended to symbolise freedom, independence, mobility and intelligence. By its “cheap, cheap” birdcall, it conveys the central message of the provider to a young target group: a good price-performance ratio without contract commitment. MY ROLE Packaging Design CREDITS Client: Otelo Vodafone Agency: Scholz & Friends Managing Director: Wolf Schneider Creative Direction: Wolf Schneider Art Direction: Olivier Nowak, Jinhi Kim, Kathrin Wetzel, Ralf Schroeder Illustration: Olivier Nowak Copywriter: Dennis Lueck, Doerte Schuetz Account Manager: Roland Boes, Bettina Zomorrodi, Tim Schmoll AWARDS 2010 Red Dot Communication - Corporate Design Award 2010 iF Communication Design Award 2010 DDC Gute Gestaltung 11 - Bronze 2010 Corporate Design Preis - Shortlist Read Less
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The corporate design of this global provider of prepaid telecommunication services communicates its brand value in an attention-getting, inventive and simple manner. The comic-like illustration of a bird, the Cheapmatz, serves as a key-visual and is intended to symbolise freedom, independence, mobility and intelligence. By its “cheap, cheap” birdcall, it conveys the central message of the provider to a young target group: a good price-performance ratio without contract commitment.
 
The brand's key visual, a lttle bird, symbolizes freedom, indepedence and low rates.
The brand elements.
The brand manual was distributed alomg with a small bird cage.
MY ROLE
Packaging Design 
 
CREDITS
Client: Otelo Vodafone
Agency: Scholz & Friends 
Managing Director: Wolf Schneider
Creative Direction: Wolf Schneider
Art Direction: Olivier Nowak, Jinhi Kim, Kathrin Wetzel, Ralf Schroeder
Illustration: Olivier Nowak
Copywriter: Dennis Lueck, Doerte Schuetz
Account Manager: Roland Boes, Bettina Zomorrodi, Tim Schmoll 
 
AWARDS
2010 Red Dot Communication - Corporate Design Award 
2010 iF Communication Design Award 
2010 DDC Gute Gestaltung 11 - Bronze
2010 Corporate Design Preis - Shortlist