The corporate design of this global provider of prepaid telecommunication services communicates its brand value in an attention-getting, inventive and simple manner. The comic-like illustration of a bird, the Cheapmatz, serves as a key-visual and is intended to symbolise freedom, independence, mobility and intelligence. By its “cheap, cheap” birdcall, it conveys the central message of the provider to a young target group: a good price-performance ratio without contract commitment.
The brand's key visual, a lttle bird, symbolizes freedom, indepedence and low rates.
The brand elements.
The brand manual was distributed alomg with a small bird cage.
MY ROLE
Packaging Design
CREDITS
Client: Otelo Vodafone
Agency: Scholz & Friends
Managing Director: Wolf Schneider
Creative Direction: Wolf Schneider
Art Direction: Olivier Nowak, Jinhi Kim, Kathrin Wetzel, Ralf Schroeder
Illustration: Olivier Nowak
Copywriter: Dennis Lueck, Doerte Schuetz
Account Manager: Roland Boes, Bettina Zomorrodi, Tim Schmoll
AWARDS
2010 Red Dot Communication - Corporate Design Award
2010 iF Communication Design Award
2010 DDC Gute Gestaltung 11 - Bronze
2010 Corporate Design Preis - Shortlist
2010 DDC Gute Gestaltung 11 - Bronze
2010 Corporate Design Preis - Shortlist
