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ROGGENKAMP ORGANICS - FRESH SOUP TO GO The objective was to strike a new tone in the continuously growing organic sector with a premium corpora… Read More
ROGGENKAMP ORGANICS - FRESH SOUP TO GO The objective was to strike a new tone in the continuously growing organic sector with a premium corporate identity that breaks with the traditional standards for organic products. The new visual identity of Roggenkamp Organics communicates snapshots of the cooking process: international star chefs demonstrate the slow-cooking process done to perfection. Organically produced ingredients are prepared by hand, fresh and without any additives or preservatives. The convenient to-go packaging makes it possible to enjoy this soup while on the go, something much in demand today that allows the product to stake out and occupy its own niche within the traditional organic sector. Roggenkamp Organics is thus able to offer the answer to real demands (quality, organic, sustainability) and requirements (speed, flexibility, convenience) of the urban lifestyle target group. MY ROLE Packaging Design / Art Direction CREDITS Client: Roggenkamp Organics Agency: Scholz & Friends Head of Advertising: Martin Pross, Wolf Schneider Creative Direction: Wolf Schneider Art Direction: Maria-Michaela Tonn, Ralf Schroeder, Jürgen Krugsperger, Olivier Nowak Copywriter: Doerte Schuetz Photography: Attila Hartwig Image editing: Maren Boerner AWARDS 2010 One Show Design Pencil / Bronze Read Less
Published:
 
 
 
MY ROLE
Packaging Design / Art Direction
 
CREDITS
Client: Roggenkamp Organics
Agency: Scholz & Friends 
Head of Advertising: Martin Pross, Wolf Schneider
Creative Direction: Wolf Schneider
Art Direction: Maria-Michaela Tonn, Ralf Schroeder, Jürgen Krugsperger, Olivier Nowak
Copywriter: Doerte Schuetz
Photography: Attila Hartwig
Image editing: Maren Boerner
 
AWARDS
2010 One Show Design Pencil / Bronze