Panasonic - The Dumbbell Headphone Packaging
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    Panasonic - The Dumbbell Headphone Packaging Panasonic is one of the most important innovators in electronic products worldwide and manufactures… Read More
    Panasonic - The Dumbbell Headphone Packaging Panasonic is one of the most important innovators in electronic products worldwide and manufactures headphones of the highest quality. As competition in this market increases sharply, our task was to develop a packaging that assists the Bluetooth® RP-BTD 10 overhead with its outstanding sound in entering the ring forcefully and with impact. While the main competitors try to win market share by fancy looks and designs or boosting bass-frequencies only, Panasonic focuses on the power of a worked-out, balanced and dynamic sound. Thus, we created a packaging that visualises the headphones’ Heavy Sound by showing their dumbbell-shaped powerful outline. How better could one depict the convincing USP of a strong dynamic sound? Read Less
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