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ROGGENKAMP ORGANICS - HOMEMADE-STYLE FRESH SOUPS With these fresh “Homemade Style” soups, Roggenkamp Organics sets new accents in the steadily … Read More
ROGGENKAMP ORGANICS - HOMEMADE-STYLE FRESH SOUPS With these fresh “Homemade Style” soups, Roggenkamp Organics sets new accents in the steadily growing organic food segment. The soups are ready-to-eat and need only be heated up on the stove. The sustainable packaging – in the form of a discreetly branded pot, made of durable enamel, which can be easily rinsed after use and reused for years – creates added value and attracts attention. Hence, the brand establishes itself not only in supermarket refrigerator sections but also in home fridges. These enamel pots are here to stay: after use they simply need to be rinsed and can be refilled with Roggenkamp´s fresh soup as often as desired. The „Hausmacher Art“ edition („Homemade-style“ edition) is available in three different flavors: Tomato and Star Anise, Potato and Cardamom and Carrot and Coriander. MY ROLE Packaging Design / Art Direction CREDITS Client: Roggenkamp Organics Agency: Scholz & Friends Head of Advertising: Martin Pross, Matthias Spaetgens, Wolf Schneider Creative Direction: Michael Winterhagen, Wolf Schneider Art Direction: Maria-Michaela Tonn, Ralf Schroeder Copywriter: Doerte Schuetz Account Manager: Anna Kubitza Photography: Attila Hartwig Image editing: Maren Boerner AWARDS 2011 ADC Deutschland Auszeichnung 2011 New York Festival Finalist Certificate 2011 Red Dot Comunication Design Award Packaging Read Less
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With these fresh “Homemade Style” soups, Roggenkamp Organics sets new accents in the steadily growing organic food segment. The soups are ready-to-eat and need only be heated up on the stove. The sustainable packaging – in the form of a discreetly branded pot, made of durable enamel, which can be easily rinsed after use and reused for years – creates added value and attracts attention. Hence, the brand establishes itself not only in supermarket refrigerator sections but also in home fridges.
 
These enamel pots are here to stay: after use they simply need to be rinsed and can be refilled with Roggenkamp´s fresh soup as often as desired. The „Hausmacher Art“ edition („Homemade-style“ edition) is available in three different flavors: Tomato and Star Anise, Potato and Cardamom and Carrot and Coriander.
MY ROLE
Packaging Design / Art Direction
 
CREDITS
Client: Roggenkamp Organics
Agency: Scholz & Friends 
Head of Advertising: Martin Pross, Matthias Spaetgens, Wolf Schneider
Creative Direction: Michael Winterhagen, Wolf Schneider
Art Direction: Maria-Michaela Tonn, Ralf Schroeder
Copywriter: Doerte Schuetz
Account Manager: Anna Kubitza
Photography: Attila Hartwig
Image editing: Maren Boerner
 
AWARDS
2011 ADC Deutschland Auszeichnung
2011 New York Festival Finalist Certificate
2011 Red Dot Comunication Design Award Packaging