With these fresh “Homemade Style” soups, Roggenkamp Organics sets new accents in the steadily growing organic food segment. The soups are ready-to-eat and need only be heated up on the stove. The sustainable packaging – in the form of a discreetly branded pot, made of durable enamel, which can be easily rinsed after use and reused for years – creates added value and attracts attention. Hence, the brand establishes itself not only in supermarket refrigerator sections but also in home fridges.
These enamel pots are here to stay: after use they simply need to be rinsed and can be refilled with Roggenkamp´s fresh soup as often as desired. The „Hausmacher Art“ edition („Homemade-style“ edition) is available in three different flavors: Tomato and Star Anise, Potato and Cardamom and Carrot and Coriander.
Packaging Design / Art Direction
Client: Roggenkamp Organics
Agency: Scholz & Friends
Head of Advertising: Martin Pross, Matthias Spaetgens, Wolf Schneider
Creative Direction: Michael Winterhagen, Wolf Schneider
Art Direction: Maria-Michaela Tonn, Ralf Schroeder
Copywriter: Doerte Schuetz
Account Manager: Anna Kubitza
Photography: Attila Hartwig
Image editing: Maren Boerner
2011 ADC Deutschland Auszeichnung
2011 New York Festival Finalist Certificate
2011 Red Dot Comunication Design Award Packaging