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    Background: Nuts are a popular snack with an unprecedented talent: they improve our ability to concentrate and think. With their abundance in val… Read More
    Background: Nuts are a popular snack with an unprecedented talent: they improve our ability to concentrate and think. With their abundance in valuable nutrients, such as B-vitamins, they increase the brain activity and thus your memory performance. The Idea: We directly show, at the point of sale, that nuts have the ability to make you smarter, with a packaging that presents nuts in the shape of a brain. Each nut becomes a cell in the brain. The Strategy: "Berliner Nuss" is a small nut roasting company with high quality products - but without the big advertising budget. But how do you then position "Berliner Nuss" as a clever alternative? Simply by using a medium that has no extra costs and is already in use: the packaging. However, this time there's a clever twist. The Execution: The nuts are shrink-wrapped in a transparent vacuum packaging. The low material requirements and the use of sustainable materials make the product a smart alternative. Results: In the campaign period the number of sales almost doubled. The social media channels of "Berliner Nuss" also benefited from the attention-grabbing idea and we are looking forward to many more new fans of our very clever nuts. Read Less
    Published:
CREDITS: 
AGENCY: SCHOLZ & FRIENDS
CLIENT: BERLINER NUSS

CREATIVE DIRECTION: OLIVIER NOWAK
ART DIRECTION: RALF SCHRÖDER
GRAPHIC DESIGNER: TIMO GLOSEMEYER

AWARDS: 
ADC Merit Award / Packaging > Branding
Cannes Finalist / Design > Packaging Design > Special Editions & Promotional Packaging