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    Art Direction & Concept by Olivier Nowak and Claudia Trippel, 2006 Developed at Jung von Matt
This print ad for BMW was coated with thermochromic ink.
Applying heat to the temperature sensitive coating will cause it to become transparent revealing the message beneath:
 "Heat makes the invisble visible. Introducing Nightvision, the new thermal vision camera from BMW.
Available exclusively in the new BMW 7 series."