With 790 guest trades and 26 million overnight stays per year, Berlin has a firm place in the TOP 3 of European destinations. In order to succeed, hotels must stand out.
At nhow Berlin, the common theme replayed all over the hotel is music.
We created a guidance system based on popular song titles. The titles are positioned at relevant locations in the hotel, so each interaction becomes a musical treat.
We managed to put music in people’s minds without playing a single note.
Title: The Music Hotel
Client: nhow Berlin
Design: Scholz & Friends
Executive Creative Direction: Wolf Schneider
Creative Direction: Olivier Nowak
Concept: Olivier Nowak
Photography: Jürgen Krugsperger
Account Management: Alina Botvinnik
reddot design award 2014
iF design award 2015