The copywriter and content creator Yiannis Milopoulos asked us to develop his professional visual identity across a series of applications, including website design.
We focused on narrative, language and writing as the copywriter’s tools of the trade. Narrative is the process of using language to produce meaning and to convey experiences through emotional interaction. The new identity had to be bold and distinguished, but also grounded in the client’s actual work, so we adopted language, in the form of writing, as our primary design reference. The name Fabrika (from the Italian fabbrica, meaning factory) was chosen to represent the space – literal and metaphorical – that is dedicated to the production of ideas and narratives.
The shape of the glyph F is the unifying element of the new identity, formed by curated textual information – so the text itself acts as a structural and morphological element that also imparts meaning. The combination of a modern design approach with references to traditional printing and bookbinding materials and techniques used in the print applications reflects the varying elements that inform a copywriter’s work in the digital era. The website design follows the overall approach of using textual elements as design building blocks.